WE SAW YOU
BEFORE YOU GOT UP THIS MORNING
We've spent 30 years opening doors that don't open from the inside.
We've spent 30 years opening doors that don't open from the inside.
That's not poetic language. It's a function. We see patterns others miss — the invisible systems that shape decisions. Then we translate them into interfaces, strategies, and products that make the opaque legible. The moment people see clearly, they choose differently.
Precision engineering for high-velocity brands.
We don't just build websites; we build a marketing cadence, and help you get your products and services to market in a way that scales with your ambitions.
Methodology arrow_forwardOur Progress
- • Built and launched 12 SaaS products and e-commerce platforms serving 50+ clients across real estate, homebuilding, and retail sectors, generating $2.5M in annual recurring revenue
- • Drove 32% average revenue increase for clients ($400K→$528K annually) by identifying high-impact feature opportunities through user research, competitive analysis, and conversion funnel optimization
- • Reduced time-to-market by 40% (6 months→3.5 months) by implementing agile methodology, sprint-based delivery, and cross-functional product teams
- • Achieved 85% client retention rate by establishing quarterly business reviews, proactive roadmap alignment, and data-driven success metrics tied to client KPIs
"Performance is the only metric that survives the scrutiny of time."
AI Integration
Custom agent and service solutions tailored for the modern digital economy, including extensive language model and API use.
The Edelleye Philosophy
We believe in being present. Having knowledge, and paying attention. This is our focus, and a mantra we use to uncover the hidden secrets of your brand, and it's position in the marketplace.
Ready to Elevate?
Edelleye Digital works as a fully integrated growth engine — combining marketing, software, design, strategy, and operations into one system that moves your revenue in a single direction. We don't just solve the problem you walk in with; we find the one you can't see, then give you the tools, dashboards, and measures to keep winning on your own. From helping brands like Nokia navigate pivotal moments to building the AI and data systems that will define the next decade, we're here to make sure you don't just grow — you survive what's coming.
Work That Moved Needles
A selection of engagements across platform strategy, SaaS transformation, product development, and revenue growth.
Nokia Corporation
SVP, Smartphone Products · HelsinkiSustaining Nokia's #1 global smartphone position as the mobile ecosystem fragmented and developer expectations shifted.
Defined a 5-year platform roadmap, open-sourced Symbian OS, established the Symbian Foundation, and negotiated strategic partnerships with Adobe, Microsoft, and Samsung.
Maintained 40% global market share through 2010. Developer community grew from 3K to 12K+ members; app ecosystem expanded from 8K to 25K+ applications in 18 months.
Palm, Inc. / Be, Inc.
VP Product Development · SunnyvaleDefining the smartphone category before it existed — merging phone and PDA into a single platform without a market reference point.
Led Palm OS evolution for 30M+ active users, shipped 8 major releases, launched the Treo smartphone line as the first integrated phone/PDA, and built a developer ecosystem with Sony, Samsung, and Kyocera.
2M+ Treo units sold in year one. 70% U.S. market share. $1.5B in annual hardware revenue. Platform IP acquired by HP for $1.2B and licensed to LG and Samsung.
ET Water Systems
Chief Technology Officer · Austin, TXLegacy on-premise water management software with declining market share facing pressure from cloud-native SaaS competitors in the smart water infrastructure space.
Led API-first architecture transformation, migrated legacy customers to cloud platform, built real-time IoT integration, and established new revenue streams through dynamic pricing and consumption-based models.
Transitioned 400+ enterprise accounts to SaaS. Annual recurring revenue grew 8x over 36 months. IoT integration captured 2B+ daily sensor data points; enabled predictive maintenance reducing water waste by 22%.
Nomadz
Co-Founder & Chief Product Officer · Boulder, COFragmented outdoor adventure booking market with no unified platform connecting guides, travelers, and destination operators. High CAC, low retention, and no network effects.
Built peer-to-peer marketplace, implemented dynamic pricing engine, created destination-specific communities, and deployed AI-powered personalization for guide matching and itinerary recommendations.
150K+ active users across 40 countries. $8M annual GMV. Retention improved to 65% month-over-month. 4x ROAS on paid acquisition. Guide marketplace grew to 3,200 active guides.
Green Life
Founder & Chief Executive Officer · San FranciscoE-commerce sustainability claims are unverified, fragmented, and often misleading. Consumers lack trust signals, and brands lack unified attribution frameworks for environmental impact.
Built AI-powered supply chain verification system using multi-modal data (satellite, IoT, blockchain audit logs) to certify environmental claims. Created brand dashboards with real-time impact metrics and consumer transparency layers integrated into checkout flows.
Onboarded 280+ brands spanning fashion, beauty, food & beverage, and home goods. Platform verified 12M+ product SKUs. Average customer AOV increased 18% with Green Life verified badges. Raised Series A at $120M post-valuation.
Platform Architecture
• Distributed supply chain crawler
• ML-powered compliance engine
• Real-time impact scoring
• Blockchain settlement layer
Tech Stack
• Python/FastAPI backend
• React + D3 frontends
• PostgreSQL + Redis
• TensorFlow + PyTorch
• Ethereum smart contracts
Phase 1 Target
• 500+ brands verified
• $5M annual GMV
• 50M+ product SKUs
• Enterprise API integrations